Wed

27

Feb

EPK, BTS ...WTF??
Envy Studios, Level 2, 55 Anzac Avenue, Auckland City
6pm for a 6.30pm start

It's a line item in your publicity budget - the behind the scenes (BTS) crew. You know you need it because the publicity people tell you so, and you see that footage popping up at the local cinema, on the telly and social media.

But, you have questions. What is EPK? Is it really important? Do I have to get it now? And just what happens to that footage? This workshop will answer your questions and explain just how critical BTS footage has become.

Presented by Tamar Munch, Publicist of The Public Good and Mark Westerby, CEO of Random Group.

When: Wednesday 27th February

Time: 6pm for a 6.30pm start

Venue: Envy Studios, Level 2, 55 Anzac Avenue, Auckland City

Members free.  Non-members $15.  Drinks and nibbles provided.

Please book via office@wiftnz.org.nz

About Tamar Munch:

The Public Good is a boutique public relations agency specialising in entertainment publicity, unit publicity for film and television, as well as personal branding and communications strategy.

Company director Tamar Münch has more than 20 years' experience as a publicist in the entertainment industry in both New Zealand and Australia.

She is a strategic and creative thinker with great local media and industry relationships and a diverse marketing and communications skill-set.

She's dedicated to promoting interesting, innovative and talented people, great stories and inspiring ideas.

Before setting up her own consultancy, The Public Good Ltd, in early 2016, Tamar worked for 11 years as the Head of Communications at South Pacific Pictures where she managed a small in-house publicity team.

She oversaw both unit and release publicity for a number of New Zealand feature films as well as international television co-productions plus local drama, comedy, factual and entertainment/reality series.

She has worked closely with local theatrical and home entertainment distributors on the marketing of local film and television productions and has also overseen DVD production and produced EPKs, behind-the-scenes and additional materials.

In addition, she is an experienced senior manager with a background in corporate and trade media communications for film and television production companies and broadcasters.

 

About Mark Westerby:

Mark Westerby is the Director & CEO of Random Group, a film production company founded with Charlotte Larsen in Wellington. Mark has a rich and varied history in the creative sector, working previously as the director of the NZ Fringe Festival, the producer of the PANNZ Arts Market and for several years on international events like London Fashion Week, Australian Fashion Week and Tropfest. In recent years, he has EP'd films such as PORK PIE, BORN RACER and the upcoming WE NEED TO TALK ABOUT AI. Mark has developed a specialist EPK/BTS arm, and is currently delivering content for DAFFODILS, THE DEAD LANDS and THE LUMINARIES. Mark is also a board member of Radio Active and One Victoria Trust, the trust overseeing The Meteor theatre in Hamilton.

Programme is brought to you with generous support from the NZ Film Commission and Foundation North.