WIFT NZ Events

A film or TV show's poster needs to capture its tone, mood and theme, as well as the interest of a potential audience. Jeremy Saunders is one the most sought-after poster designers in the world, having created key art, title design and marketing for nearly 400 films and shows. These include works for Lars von Trier, Jane Campion, Taika Waititi, Steven Soderbergh, Andrea Arnold, Warwick Thornton and many more. Come and hear filmmaker Marina Alofagia McCartney find out from Jeremy what it takes to design one of the most successful promotional tools for your project.

In this conversation Jeremy will discuss:

• The aspects of film marketing from a filmmaker's perspective;
• Practical steps filmmakers can take to help the process;
• Potential pitfalls and points of fracture that can be avoided;
• His process for creating successful posters and title design;
• What stage an art designer should come onboard a project;
• Some of the most successful projects and what makes them successful;
• What clients should include in a brief for poster and/or title design to ensure success;
• A case study of one of his posters.            

Jeremy Saunders has created key art and titles for very nearly 400 movies and shows including works by Lars von Trier, Jane Campion, Taika Waititi, Steven Soderbergh, Andrea Arnold, Warwick Thornton and many more. Key art refers to the art of movie marketing campaigns, including movie posters, trailers, TV and internet advertising. His designs are innovative and striking with varied imagery that captures the eye. Check out his work above, and online at JeremySaunders.com

Facilitator: Marina Alofagia McCartney
Marina Alofagia McCartney (Samoa, English, Romani) is an award-winning filmmaker and scholar with films featured in numerous festivals, including Palm Springs, Berlin, SXSW and more. Marina is a PhD candidate exploring Moana Pasifika film, writing for several writer’s tables, and developing a variety of projects including her NZFC Catalyst short film The Return and her next feature Dusky.

RSVP essential to office@wiftnz.org.nz

WIFT NZ members FREE; non-members $15 cash, includes wine and nibbles.