Wednesday
12
Apr
2023
Key Art & Design Elements with Jeremy Saunders

Key Art & Design Elements with Jeremy Saunders

Posted Thursday 23 Mar 2023

A film or TV show's poster needs to capture its tone, mood and theme, as well as the interest of a potential audience. Jeremy Saunders is one the most sought-after poster designers in the world, having created key art, title design and marketing for nearly 400 films and shows. These include works for Lars von Trier, Jane Campion, Taika Waititi, Steven Soderbergh, Andrea Arnold, Warwick Thornton and many more. Come and hear filmmaker Marina Alofagia McCartney find out from Jeremy what it takes to design one of the most successful promotional tools for your project.

In this conversation Jeremy will discuss:

  • The aspects of film marketing from a filmmaker's perspective;
  • Practical steps filmmakers can take to help the process;
  • Potential pitfalls and points of fracture that can be avoided;
  • His process for creating successful posters and title design;
  • What stage an art designer should come onboard a project;
  • Some of the most successful projects and what makes them successful;
  • What clients should include in a brief for poster and/or title design to ensure success;
  • A case study of one of his posters.            

Jeremy Saunders has created key art and titles for very nearly 400 movies and shows including works by Lars von Trier, Jane Campion, Taika Waititi, Steven Soderbergh, Andrea Arnold, Warwick Thornton and many more. Key art refers to the art of movie marketing campaigns, including movie posters, trailers, TV and internet advertising. His designs are innovative and striking with varied imagery that captures the eye. Check out his work above, and online at JeremySaunders.com

Facilitator: Marina Alofagia McCartney
Marina Alofagia McCartney (Samoa, English, Romani) is an award-winning filmmaker and scholar with films featured in numerous festivals, including Palm Springs, Berlin, SXSW and more. Marina is a PhD candidate exploring Moana Pasifika film, writing for several writer’s tables, and developing a variety of projects including her NZFC Catalyst short film The Return and her next feature Dusky.

RSVP essential to office@wiftnz.org.nz

WIFT NZ members FREE; non-members $15 cash, includes wine and nibbles.

Date: Wednesday 12 Apr 2023
Location: Click Studios, Harbourside Business Park, 525 Rosebank Rd, Avondale
Time: 6pm drinks for a 6:30pm start

Wednesday
12
Apr
2023

Upcoming events...

Thursday 29 Feb 2024

The WIFT NZ Awards 2024!

Finalists have been determined! Buy your tickets to celebrate these fabulous women.
CLICK HERE TO PURCHASE

This is our chance to shine a spotlight on women in the screen industry, to celebrate their achievements, and to honour them. 

The WIFT NZ AWARDS Categories for 2024 are:

SOUTH PACIFIC PICTURES AWARD FOR ACHIEVEMENT IN FILM

This Award recognises significant achievement with a short or feature film released in the last three years locally and/or internationally. This award can be won more than once. To be eligible, film(s) associated with the nominee must have been released between 1 July 2021 and 30 June 2023 and had some measurable impact. Particular weighting will be given to positive critical reception, box office success and international profile and achievement.

SAE AWARD FOR OUTSTANDING NEWCOMER

This Award recognises exceptional talent in a woman under 30 years old working in the New Zealand screen industry. As WIFT NZ is a pan-industry organisation this talent may be in any field, whether behind or in front of the camera.

HINTERLAND WOMAN TO WATCH AWARD

This Award recognises a woman with an emerging body of work who shows the potential to have a significant career in the industry.

IMAGEZONE ENTREPRENEURSHIP AWARD

This Award recognises exceptional business achievement and is given to a woman who has demonstrated business acumen and entrepreneurial vision in establishing a sustainable financial enterprise, contributing to the future health and viability of the New Zealand film and television industry.

Particular weighting will be given to evidence of a sound business approach, international presence and activity, and significant turnover with leveraged investment in product that delivers sustainability.

IMAGES & SOUND AWARD FOR SUCCESS IN TELEVISION AND DIGITAL

This Award recognises a woman who has had a significant impact or achievement in any aspect of TV or Digital media between 1 July 2021 and 30 June 2023.  This award can be won more than once.

PROFESSIONAL LIGHTING SERVICES AWARD FOR UNSUNG HEROINE OF THE NZ SCREEN INDUSTRY

This Award honours long-term contributions behind the scenes, which ensure successful projects and provide essential support to colleagues. This award can only be won once.

Particular weighting will be given to women who are generally ineligible for other Awards but whose work is critical to achievement, and to women who have demonstrated collegial support for other women in the industry.

TE MĀNGAI PĀHO TE REO MĀORI CHAMPION AWARD

This Award honours a production company or individual whose work makes a significant contribution to the increased use and knowledge of Te Reo Māori me ngā tikanga.

Particular weighting will be given to creative approaches and/or to innovative programming which has a measurable impact on the profile of Māori on screen.

WARNER BROS.DISCOVERY AWARD FOR MOANA EXCELLENCE IN THE SCREEN INDUSTRY 

This Award recognises an outstanding contribution by a Moana Pasifika woman in any field in the Aotearoa/New Zealand screen industry. It's a new award and we're proud to offer it with the support of the Tautai Pacific Arts Trust.

QUEENSTOWN CAMERA COMPANY CRAFT AWARD

This Award recognises outstanding achievement in craft in film, TV or digital media production, between 1 July 2021 and 30 June 2023, especially those working in the more traditionally male-dominated sectors, e.g. camera, sound, lighting, grips, stunt work, set design.

NB This is not an award for post-production. There is a separate award for post.

WĒTĀ FX CREATIVE TECHNOLOGY AWARD

This Award recognises outstanding achievement in creativity in post-production in film, TV or digital media from 1 July 2021 to 30 June 2023. Nominee job titles could include for example: Editor, Colourist, Sound Editor, ADR Recordist, VFX Artist, VFX Supervisor, VFX Editor, Animator, Compositor.

GREAT SOUTHERN FILM & TELEVISION AWARD FOR OUTSTANDING CONTRIBUTION TO THE NZ SCREEN INDUSTRY

This Award honours long-term outstanding work, generous support for others, and commitment to the growth of the industry both professionally and personally. This Award can only be won once.

The WIFT NZ Awards is an event designed to celebrate the achievements of women in the industry, provide a special networking opportunity, and act as a source of fundraising for the ongoing work of the organisation.  It has become renowned for quality, affordability and great celebration and fun!

The biennial Awards are attended by a mixed audience of leading industry practitioners, friends and supporters, and currently enjoy sponsorship support from:

 South Pacific Pictures

Great Southern Film & Television

Images & Sound

Imagezone

Hinterland

Queenstown Camera Company

Professional Lighting Services

SAE Creative Media Institute 

Te Māngai Pāho

Warner Bros. Discovery

Wētā FX 

and FAT Lighting

 

Saturday 09 Mar 2024

Life on the Road: Producing Travel, Adventure and Food Shows with Jon Kroll

We are thrilled to announce this special intensive workshop with Emmy Award-winning TV producer Jon Kroll for our Christchurch members!

In this one-day seminar, producer Jon Kroll will take you on a deep dive into the world of international factual production. Jon has worked in more than 70 countries on shows like the Emmy-winning “Amazing Race,” “Gordon Ramsay: Uncharted,” “Never Say Never with Jeff Jenkins,” “Extraordinary Birder with Christian Cooper” and “Appetite for Adventure with Moe Cason.” While making these shows can be both fun and rewarding, the execution of them involves unique challenges, including language barriers, currency fluctuations, permitting, equipment carnets, unpredictable weather, insurance, diseases, safety, casting, scouting and travel delays. He’ll take you on a journey from the first network country pitch to the final sound mix, and by the end you’ll be ready to take on the world.

In 2023 Jon delivered two acclaimed sold-out workshops for WIFT in Wellington and Auckland.  Now for the first time he comes to Christchurch.  Make the most of this opportunity – he is a great speaker!

Date: Saturday 9 March

Time:  10am – 4pm

Venue: TBC

Cost: Members $20.  Non-members $40.  Coffee, tea and biscuits provided.  Bring your own lunch.

 

Bookings essential to office@wiftnz.org.nz

 

 

Programme is brought to you with generous support from the NZ Film Commission and Foundation North.