Wednesday
29
May
2024
Unlocking the Reel Deal: Mastering Festival Tactics and Marketing Must-Haves

Unlocking the Reel Deal: Mastering Festival Tactics and Marketing Must-Haves

Posted Tuesday 14 May 2024

Join this in-depth conversation on the essentials of festival strategies and marketing materials with Jasmin McSweeney, of Umbrella Entertainment, Nadia Maxwell, of Overactive Imagination, and Mark Prebble of Show Me Shorts, moderated by Vanessa Wells.

-              Talking about festival strategy, submitting to festivals and the pros/cons
-              Discussing their experience with being at festivals - both industry markets and showing films.
-              Critical criteria for your marketing materials – what’s essential
-              How does the programming of films at A-list festivals reflect global film trends?
-              What’s news from Clermont-Ferrand?

Jasmin McSweeney joined Melbourne distribution company Umbrella Entertainment as the Head of Sales and Acquisitions for New Zealand in February this year. She also produces for Sanctuary Pictures, the production arm of Umbrella. Prior to this role, Jasmin was the Head of Marketing at the New Zealand Film Commission for the past decade, responsible for the promotion and marketing of New Zealand films in New Zealand and internationally.

Nadia Maxwell is an Ōtautahi film and television producer and founder of Overactive Imagination. Over the last 20 years she has produced A-list festival feature films, award-winning shorts, and documentary projects. Previous credits include the feature films HUMAN TRACES which premiered at the Toronto International Film Festival in 2017 and REUNION starring Julia Ormond released in NZ and the US in 2020. Most recently she produced the docuseries SHEPHERDESS for Sky Originals.

Mark Prebble is the Festival Manager of Show Me Shorts, New Zealand's leading short film festival, and has been part of the SMS team for the last ten years. He comes from a filmmaking and theatre background and has been involved in the New Zealand film industry for more than two decades. In February this year he represented Show Me Shorts and their short film catalogue at Clermont-Ferrand Film Festival and Market in France.

Date: 29 May 2024

Time: 6:00PM – 9:00PM

Location: Toi Auaha Rolleston House, 5 Worcester Boulevard, Christchurch Central City

WIFT NZ members FREE, non-members $20, students $10, includes wine and nibbles.

 

RSVP HERE

Date: Wednesday 29 May 2024
Location: Toi Auaha Rolleston House, 5 Worcester Boulevard, Christchurch Central City
Time: 6pm drinks for a 6:30pm start

Wednesday
29
May
2024

Upcoming events...

Thursday 12 Mar 2026

WIFT Awards 2026

The Women In Film & Television (WIFT NZ) Awards will take place on 12th March 2026 at St Matthew-in-the-City, Auckland.

A time for us to celebrate the achievements of the wonderful women in our screen industry!

Date: Thursday 12th March 2026
Time: 7pm - 11pm
Venue: St Matthew-in-the-City, Auckland
Tickets: Click here

Forget everything you think you know about awards ceremonies. Yes, we're celebrating incredible women across our industry. From emerging talents to legends who've shaped New Zealand screen. But this is no stuffy gala!

You walk into the stunning St Matthew-in-the-City, welcome drink in hand. The room is buzzing. MC Kate Rodger brings the laughs and the heart. Surprises unfold throughout the night (we're not spoiling them, you'll have to be there). And when the formalities wrap? The dance floor opens and we raise the roof.

Your ticket gets you:

  • Entry to an unforgettable night of celebration

  • Open bar (yes, really! Thanks to the legends at FAT Lighting)

  • Delicious canapés courtesy of Little Wolf Catering

  • Surprise appearances

  • A room full of brilliant, inspiring screen industry people

  • A chance to dust off that formal outfit 

  • All for a price that won't break the bank

Whether you're flying solo or bringing your crew (all genders welcome), this is THE place to be.

Click here for the full press release and past winners.

Don't sleep, get your tickets now!

CLICK HERE FOR TICKETS

With thanks to our supporters: NZ On Air, Great Southern Film & Television, Perpetual Entertainment, Hinterland, Images & Sound, Sky, Professional Lighting Services, Queenstown Camera Company, SAE Creative Media Institute, South Pacific Pictures, Te Māngai Pāho, Wētā FX & FAT Lighting.

Programme is brought to you with generous support from the NZ Film Commission and Foundation North.