Her work has aired on television across New Zealand, UK & Europe, the US, Africa, Asia and the Middle East, has launched major global brands online, won awards at marketing, film and advertising industry bodies, and even gained a teeny tiny cult following. Central to Cathy's work is an intellectual curiosity and a knack for crafting authentic characters in both familiar and exotic worlds.
Based in the UK for nearly a decade before returning home, Cathy wrote and directed 26 episodes of Toon News, winning Promax Young Creative of the Year in Europe.
She moved into music TV, exploring global festivals for MTV's Rockfeedback. She was also awarded the International Graduate Scholarship to complete her Masters in Screenwriting at the renowned Central St Martins College London.
Instead she spent a short period in Cambodia filming landmine survivors for NGOs. Her first short documentary Roger the Real Life Superhero was selected at 11 international festivals. Her second Turangawaewae, a Place to Stand, was funded by US based Real Ideas Studio.
Back home, Cathy directed episodes of TVNZ's Lets Get Inventin alongside TVCs and web campaigns before focusing on working with actors and developing narrative fiction. She recently completed her first fictional short The December Shipment which in 2015 was shortlisted from a global field of nearly 4500 applicants for the Lexus and The Weinstein Company Short Film Competition. Joey Horvitz, SVP of Short Film at Weinstein gave The December Shipment 5/5 saying "The performances were fantastic…loved the attention to detail in the production design… beautifully directed."
Best Documentary, Cannes in a Van Film Festival
Best Director, Best Commercial (nominee) New York Festivals Gold - Best Young Creative, Promax Europe
Gold - Best Campaign & Best Commercial, Promax World Gold - Best Programme Launch, Promax Africa
Gold - Best Image Spot, Promax Australasia Gold - Best Entertainment Promo, Promax NZ Gold - Best On Air Packaging, Promax NZ
Silver - Best Commercial, Best Campaign, Promax World Silver - Channel Brand of the Year, Promax Australasia Silver - Best Children's Animation, Promax World
Silver - Best Animation, Promax Africa
Silver - Best Channel Brand, Promax Australasia Bronze - Best Channel IDs, Promax World
2015 Shortlist, The Weinstein Company & Lexus Short Film Competition
2013 Script to Screen Short Film Lab Real Ideas Studio Microgrant recipient UK Highly Skilled Migrant visa holder
International Graduate Scholarship, Masters in Screenwriting, Central Saint Martins College London
Mass Communication Scholarship Masters in Mass Communication, Auckland University of Technology
Bachelor of Communication Studies Television Major 1999-2001
THE DECEMBER SHIPMENT (NZ 2015), WRITER, DIRECTOR
A self-funded fictional short created with the assistance of Exit Films and Script to Screen through the 2013 Short Film Lab. Producer, Vivienne Jaspers.
TURANGAWAEWAE, A PLACE TO STAND (NZ 2012), DIRECTOR
A short documentary funded by US based Real Ideas Studio. Executive Producer Jim Kenney, organiser of San Francisco Film Festival. Screened on PBS and on Sky's Rialto Channel as part of New Zealand Film month. Read a Washington Post review of the film here
TVNZ / LETS GET INVENTIN (NZ 2012), BLOCK DIRECTOR
2 x 23 minute children's TV series, eps 3 & 4 Soccer Bikes and Nerf Blasters. Production company: Luke Nola & Friends
ROGER THE REAL LIFE SUPERHERO (UK 2011) DIRECTOR
A self-funded short documentary selected at 11 international festivals including London International Documentary Festival, UK Film Festival, Rushes Soho Shorts Festival, Edinburgh Short Film Festival, Encounters Film Festival Bristol, Take One Action Festival Scotland, Greenhorn Film Festival London, Best of Edinburgh, Show Me Shorts NZ, Cannes Court Metrage, Cannes in a Van Film Festival Powered by Ford, winner Best Documentary, Cannes in a Van Film Festival. See the trailer here
BBC WORLDWIDE / CREATIVE PRODUCER (UK 2008-2012),
Development and creative direction of branded content campaigns for BBC channels across Eastern Europe, Africa and the Middle East. Brands included Top Gear, BBC Earth, Dr Who. Watch BBC Earth launch here
MTV, CHANNEL 4 / ROCKFEEDBACK.TV (UK 2006-12), SELF-SHOOTING PRODUCER
Multiplatform multiformat music TV series exploring global music festivals. Production company: Lovelive, Rockfeedback.tv
FISH & CLIPS (NZ 205), TADPOLE / YESTERDAY / MUSIC VIDEO DIRECTOR
Directed music video for the single Yesterday. Funded by NZ On Air.
DISNEY CHANNEL UK / TOON NEWS (UK 204-5), SERIES DIRECTOR
26 x 5 minute children's TV series. I developed, wrote and directed 3D animated children's characters Smokey and Spike Silvers, winning Best Creative Newcomer at Promax Europe
FREELANCE WRITER / DIRECTOR (UK & NZ 2004-15),
Developer, writer, director of various short-form cross-platform commercials and branded content, promos, music videos for networks and creative agencies including Channel Five UK, TV3, National Geographic, Scooby Doo, Star Wars, Cartoon Network, BDA, Saatchi and Saatchi, Young and Shand.
Screenwriters Foundation Workshop, Raindance Academy London Directing Meisner Workshop, Directors Guild Trust London Editorial Standards & Compliance Levels 1&2, BBC Academy
Directing Actors, Levels 1&2 BBC Academy
Directors Health and Safety Levels 1& 2, BBC Academy Brita McVeigh, Acting for Humans Workshop
Chekov Acting course with Elena Stejko
CATHYMACDEE@GMAIL.COM + 64 220 766 134 / CATHYMACDEE.COM