This is compulsory viewing for all film, doco and tv producers,
writers, directors: The future is here - and it's called
Transmedia.
Although US based Transmedia luminary
Jeff Gomez, has worked on
'blockbuster universes' such as Disney's Pirates of the
Caribbean, Microsoft's Halo and
James Cameron's Avatar, he will be presenting
his acclaimed six hour seminar, Creating
Blockbuster Worlds: The Power of Transmedia
Storytelling with NZ budgets in mind. He is appearing
as part of ASDCS
& WIFT (NZ)'s Transmedia Storytelling
Event on July 30 - 31, 2013 at Unitec's Te Noho
Kotahitanga marae. See below for some of his thoughts and
advice....
So why is Transmedia important?
With media becoming pervasive and every one of us capable of
making some degree of noise, how do you cut through a 'chaotic
storm of omni-casting for many' to reach your target audience?
How does Transmedia work?
Gomez says you need a system to navigate through the storm and
reach your target audience no matter what screen they're spending
time on.
"For me, transmedia storytelling is the technique of
sharing messages, concepts or narratives with a mass audience
through the artful and well-planned use of multiple media
platforms."
So what will NZ audiences learn from Gomez?
"During my Transmedia Master Class talks in New Zealand
I'll be talking about criteria for a successful transmedia story
world. The primary one, I think, is that the world is a rich one
with lots of characters, locations and plot threads. It certainly
doesn't have to be science fiction or fantasy, but the narrative
should almost feel like it could bubble over the edges of the
screen and keep going in any direction: past, present,
future."
How can I make money from using Transmedia
techniques?
Gomez says that Transmedia technique enhances and expands the
revenue model, because we are no longer selling a main product
(like a movie) and then a bunch of ancillary products that are not
terribly consequential.
"Instead, each product in the rollout is a complete and vital
story unto itself, and at the same time is an intrinsic piece of a
greater puzzle. This promotes collection, it spurs loyalty, and
hence generates more cash."
Want to know more? Go to Transmedia Storytelling
Event for details and tickets.
Click here to read more from Jeff Gomez from Fiona Milburn's
interview on The Big Idea
Creating blockbuster worlds
About TransmediaNZ :
Transmedia
NZ supports the ongoing development of New Zealand's Transmedia
production community, creating opportunities for collaboration and
innovation, and the sharing of knowledge and ideas. This blog, by
co-directors Anna
Jackson and Fiona
Milburn, will share examples of outstanding Transmedia
projects, examine what Transmedia means in the New Zealand context
and look at what the # Transmedia is.
Creating blockbuster worlds