In another article by Melissa Silverstein, she puts ageing film audiences under the microscope and asks 'what does this mean for women in film?' After all, it's getting harder and harder to attract the younger demographic away from all their other entertainment options. Whereas older people, well, they're not so bothered about seeing a film on the first weekend, queuing for hours to buy tickets, having the popcorn mess with their fillings, queuing to visit the loo...