Reappointment of Nielsen for Ratings till 2018

Posted Tuesday 13 Jul 2010

SKY, TVNZ and TVWorks have confirmed the reappointment of The Nielsen Company as the supplier of television audience measurement (TAM) services. The 8-year agreement takes effect on 1 July 2010. The new service will include live viewing, the ability to measure time-shifted viewing associated with personal video recording, as well as the expansion of the sample from 500 to 600 homes together with the preparation for the digital switchover. For more information, please visit,