Posted Tuesday 01 Jun 2010
The New York Times explores the potential for James Camerons' international box office hit Avatar to change Hollywood. Michael Cieply reports that "even as James Cameron's science-fiction epic Avatar continues to dazzle the audience with its visual wizardry, filmmakers and studios are struggling to figure out when, if ever, viewers can expect an equally striking on-screen experience". The article also cites a research report published by Barclays Capital on Wednesday, in which Anthony J. DiClemente and George L. Hawkey called "Avatar" an "outlier": a unique event that leaves the business environment around it largely intact. To read the full article, visit the New York Times website.