An increase in television revenue this year suggests confidence is returning to the New Zealand advertising market in free-to-air television. Television revenue for the first quarter of 2010 was $122 million, an increase of $3 million, or 2.9%, from the $118.6 million achieved in the first quarter of 2009. Revenue figures are sourced from returns prepared by TVNZ, MediaWorks TV and SKY Network Television (including Prime).