Thought-provoking, engaging, clever and original - that is some of the praise for Shopping for Our Future, the standout winner of The Outlook for Someday film challenge in 2011.
The 5 minute film mixes archival and present-day footage to make a clear and compelling request that we make ethical shopping choices, which it compares to voting choices.
For 22 year-old director Susan Wardell of Dunedin the story didn't end with finishing the film. After sending her entry to the film challenge she decided to practice what she preached and opened her own ethical boutique store, The Cuckoo's Nest, which stocks fairtrade, locally produced and vintage products.