Posted Tuesday 08 Feb 2011
Some recent news from Movie Marketing Madness - the Sundance Film Festival that it's partnering with funding site Kickstarter and Facebook to help independent filmmakers finance and then market the movies they make.
Kickstarter has been used by independent artists of all stripes to solicit donations for a project, usually offering some sort of incentive to those who chip in. If the project fails to reach its funding goal no one owes anything.
Sundance will create on online education resource for filmmakers that lays out distribution and other advice and suggestions. Then Facebook will offer specific tips on how to engage audiences on that network.