Corporate business getting hand-in-hand with independent film? What's the world coming to! The Sundance Institute and Mahindra Group recently announced a multifaceted agreement that showcases the commitment to and support of independent cinema around the world both by the Mahindra Group, one of the largest companies in India known throughout the world for its commitment to excellence and to social responsibility, and of the nonprofit Sundance Institute, one of the world's leading cultural organisations.
The collaboration allows for the establishment of the Mumbai Mantra|Sundance Institute Screenwriters Lab which will become an annual event in India, and the Sundance Institute|Mahindra Global Filmmaking Award to be awarded annually at the Sundance Film Festival. This release from Sundance has more.