Posted Tuesday 12 Nov 2013
BEYOND THE EDGE has achieved the highest grossing opening weekend of all time in New Zealand for a Documentary film, taking $320,170 at the New Zealand box office in its opening weekend.
BEYOND THE EDGE opened in cinemas across the country on Thursday October 24.
Directed by New Zealand's most internationally accomplished and award winning documentary film-maker and WIFT member Leanne Pooley, BEYOND THE EDGE sees one of our greatest adventures comes to life in a 3D feature film that dramatically recreates the epic true story of Sir Edmund Hillary and his journey to the summit of Mt Everest.
This result sees BEYOND THE EDGE take the number one spot, surpassing The Topp Twins: Untouchable Girls, also directed by Pooley.
Pooley shares; "It's really exciting for me to hear people are going to the movie and experiencing for themselves the exhilaration of Sir Ed's incredible achievement!"
Producer Matthew Metcalfe comments; "I am delighted that New Zealanders are discovering the incredible story behind Sir Ed and the conquest of Everest. BEYOND THE EDGE takes us all on a journey to the summit and shows why Sir Ed has rightfully earned his place in our national narrative."
Kelly Rogers from Rialto Distribution comments; "We are very happy to exceed opening weekend expectations for this incredible film and it shows that New Zealand audiences are really connecting with the film. We expect BEYOND THE EDGE to continue to play strongly to the 35+ year old demographic and beyond."
BEYOND THE EDGE is now playing in New Zealand cinemas nationwide.
For further information on BEYOND THE EDGE visit: http://nz.rialtodistribution.com/beyond-the-edge.html or facebook.com/beyondtheedge3d