WIFT Auckland Event (1)

Posted Tuesday 22 Apr 2014

Who's your audience? - with Jill Macnab

Wednesday 30 April at Panavision, 318 Richmond Rd, Grey Lynn.


Today, more than ever, it's essential to know who your target audience is for your film, as soon as your concept takes shape. Understanding how your specific audience discovers and consumes their movies is essential to your process. Engaging those audiences as early as possible allows you to have a dedicated following throughout production and when you come to release in your home territory. Understanding your audience also helps when you are searching for a sales agent who is the best fit for your movie.

Jill Macnab is the Division Manager for Vendetta Films. Jill began working in theatre management at the Edinburgh Festival Fringe, the world's largest arts festival. Following that she worked in home entertainment in the U.K and N.Z for five years, marketing numerous blockbuster and arthouse new realeases, and then moved to Vendetta Films to head up their sales and marketing team across Australia & New Zealand, and help launch the internal acquisitions side of the business. Six years on, with a wide knowledge of buying and selling in the internation market, Jill's role now also encompasses production.

RSVPs essential to office@wiftnz.org.nz

WIFT members: Free.

Non-members: $15.

WIFT thanks Panavision for hosting this event.