Posted Sunday 30 Nov 2014
Here's a bit of bedside reading for you - NZ On Air's Annual Report 2013/14 has just been released, after tabling in Parliament by the Minister of Broadcasting, Hon. Amy Adams.
It highlights how much the media environment has changed in 25 years and what NZ On Air is doing, in the face of a global tsunami of content, to ensure diverse, relevant local content is available whenever and wherever the audiences want it.
"In 1989 television and radio were highly regulated and the internet was just arriving on our shores. Today audiences can watch local television content on many free-to-air channels, and on demand, to suit themselves,"says NZ On Air Chief Executive Jane Wrightson.
"On radio they're playing 20% local music, up from 2% in 1989, and NZ On Air is now ensuring NZ music is easily available on the big streaming platforms. Community broadcasters nationwide now broadcast and stream programmes in more than 40 languages. Add to that a range of innovative digital media offerings, and audiences are better served for local content than ever before," she continues.
In the 2013/14 year NZ On Air's challenge has been to ensure the content it funds finds its audience. Online channels are now integral to the media mix, and a new policy in the past year has ensured local content is readily available online.
The 2013/14 Annual Report is available here - Enjoy!