Ricky Gervais follows just 29 people on Instagram world-wide out of his nearly 1 million followers, and one of those is now @triggerworld, the handle of the creative brains at Trigger Marketing & Publicity, who are the wonderful people who supply us with free tickets and promotions for various movie releases.
Trigger joins an exclusive group which features verified accounts like 50 Cent, Justin Timberlake and America Ferrera.
Ricky Gervais is the creator of The Office, Extras, Derek, An Idiot Abroad and The Ricky Gervais Show. Trigger are currently working on Ricky Gervais' most recent film Life on the Road opening in New Zealand cinemas September 1. Shortly after Gervais followed the film distributor and Trigger client, Entertainment One (@eone_anz).
There has been no collusion behind the scenes as Trigger have had no direct contact with Ricky Gervais via their client relationship with Entertainment One.
Trigger Marketing & Publicity Managing Director Adria Buckton comments "to be the first New Zealand account to be followed is quite an achievement. Clearly it is quality not quantity that starts a trajectory in the Social Media space - Ricky Gervais followed us despite our modest audience, he must have liked our cheeky kiwi approach. We have only been using Instagram for a short while and our focus has not been one hundred percent on our own handles, though we do water them for growth and this is one remarkably exciting follow. It is especially pleasing as this is a special area of focus for our team - helping other companies in the Social Media space."
Trigger have been busy earmarking companies they would like to work with in the social media world and putting together a pitch deck to shop around; this validation adds to their arsenal to support their aspirations of becoming a go to SME Social Media agency.