NZ On Air responds to changing audiences with change

Posted Monday 26 Sep 2016

NZ On Air announced last that week that it is moving to a single funding strategy for all content investments, in order to remain flexible and relevant in a fast-changing, converging media environment.

The funding agency intends to create a single fund, the NZ Media Fund, to replace its multiple funds and strategies that have begun to overlap

Founded on core public media principles the strategy focusses on delivering quality and diversity, and ensuring content investments can be discovered and appreciated by target audiences.The NZ Media Fund has four streams; Factual, Scripted, Music, and Platforms.

The new Fund is open to a broader range of platforms but, in the face of high demand, the bar has been raised. Funding will be determined by, among other things, cultural or social value, innovation, potential audience size and appeal,  and co-investment from the commissioning platform so production costs are shared.

"At our core we are still about backing the best ideas, and providing content free to New Zealanders. But how we deliver this must be flexible enough  to recognise a volatile media environment, and changing audience behaviour," said NZ On Air Chief Executive Jane Wrightson.

In addition to the changes at a strategic level, the agency will restructure to create more efficient and streamlined staff processes, and will upgrade to a fully online applications system.

"Our own audience research confirms there are  fast and significant audience shifts taking place. NZ On Air will remain a passionate advocate for our own stories and songs in a tough environment where local content must foot it with the world's best. These changes will encourage new ideas and new opportunities," said Ms Wrightson.

"With intense competition for audiences from international media it is more important than ever that NZ On Air is able to maintain a space for local content. It's vital to our cultural identity."

The funding agency is seeking  feedback on the new strategy.

The draft Funding Strategy document and Q and A's are here.

Feedback can be provided until 18 November.

The final strategy will be  released by early 2017 to take effect from July 2017.

Next Up...

Vancouver WIFT Want Your Film

Posted Monday 26 Sep 2016

The late deadline of October 1st 2016 is looming for the Vancouver International Women in Film Festival and Screenplay Competition (#VIWIFF2017).

Now in its 12th year, the annual VIWIFF showcases an impressive line-up of short, and feature films (narrative, documentary, experimental and animation) by established and emerging women filmmakers from around the world.

This five day celebration is organized by Women in Film and Television Vancouver, a not-for-profit society founded in 1989 to advocate for, celebrate and promote women working in screen-based media.

The festival accepts films with women in at least three of these key creative roles: Writer, Producer, Director, Cinematographer, Editor, Composer, Lead Performer. Films completed after March 2014 are eligible.

As well as featuring films by women from around the world, the festival offers moderated question and answer sessions and panel discussions related to the films, artist talks, networking events, workshops, an awards ceremony, gala and industry events and an international screenplay competition.

In addition to offering independent filmmakers a professional screening opportunity, the festival pays artist fees and all films are entered to win cash awards.

Film submissions are now open. Read the rules and regulations here.

The Festival also conducts an International Screenplay Competition. For more information on the competition, click  here.

Showcasing films created by women from around the world, the five-day festival opens on International Women's Day, March 8, 2017. For film and screenplay submission information please visit the festival page.

They can offer a 10% discount to WIFTembers. Please contact the organisers for the code if they would like to submit.

Good Luck!