Posted Monday 20 Feb 2017
We all work hard for our money - and a just-launched video features WIFT members in a unique campaign for Equal Pay.
Culminating on International Women's Day (March 8), the campaign brings together the women of New Zealand to stand up and tell the government it's time to 'Treat Her Right'.
It's designed to raise awareness among New Zealanders about the issue and relevance of equal pay for work of equal value. On average, women are paid $7 an hour less than men for comparable work. Based on current figures, it will take women 45 years to catch up and close the 13% gap.
Many fabulous WIFT members donated their time and energy to this project, but we'd like to give a special shout-out to Panavision (one of our corporate partners) for donating gear, and cinematographer Ginny Loane for donating time and gear to make the video.
The video was directed by Loren Taylor (Eagle vs Shark), shot by 2016 New Zealand Cinematographer of the Year Ginny Loane (Mahana), and features a range of Kiwi comedians, personalities and members of the public in a fresh take on the Donna Summer video and song 'She Works Hard for the Money'.
Watch the video and find out more about the campaign, then pledge to show your support for equal pay for women in New Zealand. You can also follow the campaign on Facebook.