Los Angeles-based Octane Entertainment has launched FAB, a new female-driven sales and acquisitions division. FAB, an acronym for films which are For women, About women, and By women, aims to address the void in female representation and create a home for content powered by female, and those who identify as female, filmmakers. Kristen Bedno, director of sales and marketing at Octane, told The Hollywood Reporter, "By creating a film brand that recognises the unique perspective females bring to the creative process, we plan to showcase [female] talent and provide the international film audience with exceptional content created from a diverse female standpoint on a never-before-seen scale."