Screen Producers New Zealand (SPADA) and fourteen other TV and film trade associations from around the world have formed the Global Creative Alliance (GCA), a new partnership to encourage more effective international collaboration between producers and to increase opportunities for co-productions. Trade bodies from Australia, Belgium, Brazil, Canada, Croatia, France, India, Italy, New Zealand, Portugal, Singapore, South Korea, the USA and the UK signed a Memorandum of Understanding (MOU) in Cannes recently. As part of the MOU, all parties commit to sharing information such as market intelligence and reports that will benefit each other. They also endeavour to arrange delegations to visit each other to share best practice and enable producers to foster new creative relationships. Each party will also act as an administrator for the Production Platform (www.productionplatform.tv), an online networking tool available to TV companies worldwide. It allows registered users to pitch ideas to each other for international collaboration and communicate via the tool to develop those ideas.
