SPADA joins TV and film Global Creative Alliance

Posted Wednesday 24 Oct 2018

Screen Producers New Zealand (SPADA) and fourteen other TV and film trade associations from around the world have formed the Global Creative Alliance (GCA), a new partnership to encourage more effective international collaboration between producers and to increase opportunities for co-productions. Trade bodies from Australia, Belgium, Brazil, Canada, Croatia, France, India, Italy, New Zealand, Portugal, Singapore, South Korea, the USA and the UK signed a Memorandum of Understanding (MOU) in Cannes recently. As part of the MOU, all parties commit to sharing information such as market intelligence and reports that will benefit each other. They also endeavour to arrange delegations to visit each other to share best practice and enable producers to foster new creative relationships. Each party will also act as an administrator for the Production Platform (www.productionplatform.tv), an online networking tool available to TV companies worldwide. It allows registered users to pitch ideas to each other for international collaboration and communicate via the tool to develop those ideas.

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Parrot Analytics makes content data talk

Posted Wednesday 24 Oct 2018

Operations director of Parrot Analytics, Dil Khosa is a member of WIFT NZ and a great supporter. In the new year we'll be adding useful data content to our newsletter, generously provided by Parrot. Meanwhile, Parrot Analytics is behind the first-ever data-driven TV content awards, to be presented at the NATPE international content market in Miami on January 22, 2019. We consumers express our demand for TV shows in many different ways, such as social media engagement, video streaming and peer-to-peer protocols, blogging, and research platforms. Parrot Analytics is the only company that captures, weighs, and combines data from that social media engagement into a single content demand measurement. This means, for the first time ever, content decisions can be made using globally consistent data showing how content brands resonate with consumers.