What a great idea! WIFT NZ member Melissa Nickerson is part of NZ women photographers collective Women’s Work, which, with Saatchi & Saatchi, has produced a campaign that challenges ad-agency creative departments.
The case study film features the previously unseen campaign of 24 posters that highlight the disturbing fact that of all the photography used in advertising less than 15% is shot by women.
It then goes further by calling out agencies, asking them to start deliberately and consciously put women photographers on their shortlists for future projects.