Posted Tuesday 02 Feb 2021
NZ On Air is seeking Scripted (fiction), Factual (non-fiction) and Music content proposals with a focus on youth issues and audiences. The target age range is 15-30 years with a priority focus on 15-24 years.
In this financial year, NZ On Air has earmarked up to $2.5m of contestable funding to support the creation of Scripted, Factual and Music content for youth audiences. Up to $500k of this funding is set aside for music content proposals - this funding is not for the recording of new music.
NZOA seeks proposals of a maximum budget of around $300k per application with free public access. It expects the average ask to be circa $150-200k, and is looking to fund around 8-10 projects within the available funding.
NZOA is looking for:
Concepts featuring distinctive voices and vision in order to break through the noise online.
Innovative proposals that demonstrate great potential to deliver engaging content that is clearly targeted at a group within the overall demographic (15-30 year-olds).
Short-form, mobile-first concepts and content designed natively for digital platforms.
Music content applications focused on profiling or promoting new and recent releases and artists.
Projects that have a total understanding of their target audience and how they can leverage their existing audiences, where applicable, for success.
Projects that think outside of the box when it comes to marketing and release plans.
Engaging traditional means of promotion is fundamental (e.g. custom social pages, reviews, paid promotion, electronic press kits, email marketing) but creative marketing strategies (such as influencer engagement, online event launches, gif, filter and sticker creation, TikTok brand and ad creation, engaging personal networks etc.) is encouraged. The hiring of illustrators and graphics designers can also fall under the marketing and release strategy budget.
Podcasts, interactive concepts and games (excluding video games) will be eligible, however, they are not the priority of this RFP, which is focusing on online video opportunities.