Posted Tuesday 08 Jun 2021
Screen Producers Australia (SPA) is calling for rules requiring streaming services such as Netflix and Disney+ to spend 20% of their local revenue on new Australian drama, documentary and children’s content, reports If.com.
Many of Australia’s film and television organisations see local content rules as a key way of tackling significant changes that have disrupted business norms and revenue streams.
The SPA's submission to the Australian Federal Government’s media reform green paper, proposes a regulatory model in which SVOD and AVOD servicesoutlining steps to address what it perceives to be a “regulatory gap” with regards to streaming platfor with at least 500,000 subscribers or $50 million in annual Australian revenue would be required to spend 20% of that revenue on commissioning new Australian content. Acquisitions would be excluded.
Based on SPA’s analysis, this would see the scheme include Netflix, Stan, Amazon Prime and Disney+.
Read the full article here.
Of course not everyone agrees regulation is the best way to get more local content on screens. If.com’s Amanda Lotz and Amanda Potter explain how it could backfire here.