Posted Tuesday 08 Jun 2021
Here's a shoutout to our friends at Wellington creative company Wrestler which has been named the lead creative partner for sustainable footwear and apparel brand, Allbirds. The pair have casually worked together since the brand's inception and Wrestler created Allbirds original launch campaign in 2016.
It’s already been a busy year for the partnership; two films were launched in January for the release of two new products in Allbirds’ Dasher running shoe range, and a film for Tree Runner, one of the brand’s top sellers. The breezy new summer spot evokes a nostalgic celebration of outdoor times to come.
The deceptively simple concept is brought to life via waving shoelaces and the help of two very special Department of Conservation-approved avian stars - Rosie, the pigeon (pictured above) and Rio, the native New Zealand red-billed gull.
The film is rolling out now on TV in the US, UK, Europe, and online across the globe.