Posted Tuesday 11 May 2021
Women’s Work - the free exhibition celebrating the work of 24 women photographers that we mentioned last enews – will now run from 29 May 29 - 1 June at the Ellen Melville Centre, Cnr High St & Freyberg Place, Auckland.
What it's all about
Saatchi & Saatchi, who created a campaign exploring the show's theme of ‘Underexposed’ for the exhibition, have crafted a new and provocative strategy to convey Women’s Work's message in The Case Study Project. The new campaign is a direct call out to the advertising and creative industries, including Saatchi & Saatchi itself, to seek out the many talented women photographers working in NZ.
Creative Director, Kristal Knight of Saatchi & Saatchi says: “A large chunk of responsibility sits with advertising creators and clients who often work with the same roster of male photographers. But much of this comes from a genuine lack of awareness of female photographers or their work. Which begs the question, is it the female photographers who are underexposed? Or is it us? This initiative is about overcoming this road block.”
The collective behind Women’s Work (which includes WIFT NZ member Mel Nickerson) wants to flip the idea of being ‘underexposed’ onto the audience, so the exhibition becomes an opportunity to see what they’ve been missing, rather than simply drawing attention to a lack of representation.
OPEN TO THE PUBLIC
Saturday 29 May – Tuesday June 1
Sat-Sun 10-5pm | Mon 9-5pm | Tue 9-4pm