Posted Tuesday 09 Nov 2021
NZ On Air is seeking support from media content creators and media platforms to better serve the needs of Asian New Zealanders, following new research.
Independent researchers Heather Irvine and Wing Morgan conducted the ethnographic qualitative research for NZ On Air, involving in-depth questioning of a group of Indian and Chinese New Zealanders in their homes. The study sought to identify what media they consume, what motivates their choices and what’s missing for them.
Key findings among Chinese New Zealanders interviewed include:
Key findings among Indian New Zealanders interviewed include: