A practical guide to great key art

Posted Tuesday 12 Oct 2021

A practical guide to great key art

No matter how great your story is, if you don’t have a strong marketing campaign that sparks immediate interest, the project won’t get the amount of bums on seats or the eyeballs it deserves. A poster or trailer is an audience’s first introduction to a film or series.

Carnival Studio has produced a no-nonsense guide to creating great key art, including insights from leading photographers Mark Rogers, Jasin Boland, Ben King and John Tsiavis.

The guide is on our website - click here to read it