TIFF to launch official content market

Posted Tuesday 21 May 2024

TIFF to launch official content market

Last week TIFF announced that it is launching a new official content market at the 2026 Toronto International Film Festival. This is envisioned as the North American hub for buying and selling screen-based projects, intellectual property, and immersive and innovative content across all platforms, the market will elevate Canadian and international talent while driving global distribution and sales.

“Whether you’re buying, selling, pitching, or connecting, Toronto has long been a great place for the film industry to do business,” said Cameron Bailey, Chief Executive Officer, TIFF. “As screen storytelling and how it reaches audiences evolve, we plan to grow the platform and the services we offer to professionals telling stories on every possible screen. We’ll bridge Canada’s advantages as a globally connected, North American nation with the exciting talent, ideas, and resources cropping up all around the world.”

Recently, the Canadian federal government announced an investment of $23 million CAD in this initiative. This is the single largest government investment that TIFF has received since the campaign to build TIFF Lightbox. The three-year investment will enable the organization to accelerate planning and development work that is currently underway.

The 49th Toronto International Film Festival takes place September 5–15, 2024

Read the full press release here.