Last week California Gov. Gavin Newsom signed two bills designed to give greater protections to performers and others over the use of their digital likenesses during their lives and to their estates.
“We’re making sure that no one turns over their name, image and likeness to unscrupulous people without representation or union advocacy,” Newsom said.
“It is a momentous day for SAG-AFTRA members and everyone else, because the AI protections we fought so hard for last year are now expanded upon by California law thanks to the Legislature and Gov. Gavin Newsom,” said SAG-AFTRA President Fran Drescher.