From humble beginnings squatting in another company’s office space with a staff of two, to a celebrated independent New Zealand media outlet that now employs more than 30 journalists nationwide, iconic Aotearoa media organisation The Spinoff celebrates a decade of award-winning journalism this September.
Founded in 2014 by Duncan Greive with a staff of one – journalist Alex Casey, The Spinoff has grown to become Aotearoa’s most innovative independent media organisation, with a focus on vibrant, modern coverage of current affairs and pop culture.
Additionally, they have announced the expansion of their multimedia offering for commercial partners with the appointment of Jane Yee as Partnerships multimedia lead and WIFT member Jin Fellet as Senior producer. These strategic hires are set to elevate The Spinoff's audio, video and social content production – tailored specifically for its commercial partners both on The Spinoff platform and as white label offerings.
Jin Fellet joins The Spinoff as Senior producer, where she will oversee the operational aspects of audio and video production, and distribution. Jin is an accomplished producer, having worked on award-winning series for The Spinoff and Shit You Should Care About. With her agency experience working in account management at Colenso BBDO, Jin is well-positioned to ensure that The Spinoff’s multimedia content is executed flawlessly, from concept to delivery.
Eli Rivera, The Spinoff's Head of commercial, shared her excitement about the new hires: "Jane and Jin bring a powerful combination of creative vision and operational expertise that will help us build on The Spinoff's success in the media landscape. With their leadership, we’re poised to raise our offerings and continue delivering compelling content for our partners.”
September will see The Spinoff feature celebratory birthday content, chats, stories, games and a competition for some very Spinoff prizes. They’ll be some special easter eggs just for The Spinoff members too, including an on-site treasure hunt designed to bring out the 10-year-old in everyone. The festivities will culminate with a celebration event in Auckland on September 13.
“Reaching 10 years in today’s challenging media landscape is no small feat,” says CEO Amber Easby. “As we move forward, we remain deeply committed to our audience, serving them high-quality journalism with the rigour, range, and humour The Spinoff is known for."
Congratulations to The Spinoff, and you’re ever-growing team, we wish you the best success in this new chapter.