Whakaata Māori RFP, closing soon

Posted Tuesday 19 Aug 2025

Whakaata Māori is seeking comprehensive proposals to develop engaging content that caters to the diverse interests of Māori audiences. These proposals should highlight and showcase Māori culture and language through various media formats, with the aim of fostering cultural pride and supporting language learning among viewers.

They are seeking creative concepts tailored for two of our primary audience groups: 

Te Hunga Rangatahi Reo Māori (Ages 15-24): Young Māori individuals seeking modern content that resonates with their identity and facilitates engagement with their cultural roots. 

Te Hunga Ako i te Reo me ngā Tikanga Māori (Ages 25-49): Adults committed to learning the language and understanding cultural practices, who desire content that relates to everyday life.

NZ On Air Round Rua: 

This round focuses on high-end production, seeking entertaining content that serves as crowd-pleasers while showcasing authentic Māori talent, humour, and personalities. We are open to various formats, including reality series, lifestyle programming, and more. The aim is to create content that resonates with both Māori and non-Māori audiences, celebrating Māori culture in an engaging and accessible manner. 

Round Rua Proposal Deadlines  

WM Full Proposal Deadline - 3pm Wednesday 27 August 2025 (Full Prop) 

WM Assessment  - 1-4 September 2025  

WM Support Outcomes  - Monday 8 September 2025 

NZOA Funder Deadline  - Thursday, 11 September 2025 

NZOA Funder Outcome  - Friday 21 November 2025

All proposals must be delivered via email to: proposals@whakaatamaori.co.nz

Proposals must include a proposal cover sheet which is available on the Whakaata Māori website:  Whakaata Māori Coversheet

If you do not receive an email confirmation that your proposal has been received, please contact the Content Coordinator: moesha.mcrae@whakaatamaori.co.nz

Whakaata Māori Producer Information