New jobs plan for women coming

Posted Tuesday 08 Jun 2021

New jobs plan for women coming

Women lost 90% of the jobs that disappeared right after the Covid-19 lockdown. Now the government is writing up a plan to make sure the ‘shecession’ doesn’t happen again, writes Justin Giovannetti in The Spinoff.

"The government is drafting an employment strategy for women aimed at healing the deep economic wounds left by Covid-19 and making sure the next crisis doesn’t fall so heavily on female workers.

Approved by cabinet in April according to newly released documents, the strategy could be the first step in an ambitious national programme to reduce the social and economic inequity faced by New Zealand’s women, especially those from Māori and Pacific groups.

The economic blows from Covid-19 lockdowns fell disproportionately on women, with female workers holding more than two-thirds of the jobs lost in the six months after the pandemic hit New Zealand. A year later, unemployed women continued to outnumber unemployed men.

The overall situation for women is even grimmer in the wider context, which shows that their wages are lower on average than men and the burden of caring for people through the pandemic fell on them more often, both professionally and at home."

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Wrestler and Allbirds partnership takes flight

Wrestler and Allbirds partnership takes flight

Posted Tuesday 08 Jun 2021

Here's a shoutout to our friends at Wellington creative company Wrestler which has been named the lead creative partner for sustainable footwear and apparel brand, Allbirds. The pair have casually worked together since the brand's inception and Wrestler created Allbirds original launch campaign in 2016.

It’s already been a busy year for the partnership; two films were launched in January for the release of two new products in Allbirds’ Dasher running shoe range, and a film for Tree Runner, one of the brand’s top sellers. The breezy new summer spot evokes a nostalgic celebration of outdoor times to come.

The deceptively simple concept is brought to life via waving shoelaces and the help of two very special Department of Conservation-approved avian stars - Rosie, the pigeon (pictured above) and Rio, the native New Zealand red-billed gull.

The film is rolling out now on TV in the US, UK, Europe, and online across the globe.