NZ On Air has officially launched a new YouTube hub for Kiwi kids’ content - KIDOGO and KIDOGO Junior – two new channels which provide another way to find wonderful local children’s content.
These channels were created to address the growing discoverability problem for local children’s content. The latest Where Are The Audiences Children’s Media Use research showed that 69% of New Zealand children use YouTube daily, while parents and caregivers often don’t know where to find local stories and songs for their tamariki. KIDOGO and KIDOGO Junior provide a curated, safe environment for discovering high-quality local stories and music.
KIDOGO targets primary-school-aged viewers, while KIDOGO Junior focuses on pre-schoolers, ensuring age-appropriate experiences that reflect Aotearoa’s creativity and culture.
The launch of the children’s media use research and of KIDOGO was recently held in Tāmaki Makaurau, alongside a workshop for children’s content creators.
For producers and creators, KIDOGO will be an additional distribution pathway that complements existing local platforms – strengthening visibility for funded children’s content. You can go here to hear more on this from our Head of Funding, Amie Mills, in this interview with Jesse Mulligan on Afternoons on RNZ.
You can go here to find KIDOGO and KIDOGO Junior.
Both channels will feature new uploads regularly, and will be supported by strong branding and social media promotion. There are also social media accounts for KIDOGO and KIDOGO Junior.
NZ on Air encourage WIFT members to follow and share these channels, helping to amplify these local stories and make sure more audiences discover this content.
If you are interested in finding out more, including how you can get your content onto KIDOGO, head HERE.