Women's work ...

Posted Tuesday 27 Apr 2021

Women's work ...

What a great idea! WIFT NZ member Melissa Nickerson is part of NZ women photographers collective Women’s Work, which, with Saatchi & Saatchi, has produced a campaign that challenges ad-agency creative departments.

The case study film features the previously unseen campaign of 24 posters that highlight the disturbing fact that of all the photography used in advertising less than 15% is shot by women.

It then goes further by calling out agencies, asking them to start deliberately and consciously put women photographers on their shortlists for future projects.

Click here to see the campaign

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Catch this epic about women filmmakers

Catch this epic about women filmmakers

Posted Tuesday 27 Apr 2021

In time for winter viewing Doc Play is adding some prominent titles to its platform. One of those is the epic Women Make Film, narrated by Tilda Swinton, Jane Fonda, Adjoa Andoh, Sharmila Tagore, Kerry Fox, Thandie Newton and Debra Winger. Made up of forty 'chapters', it follows in the footsteps of Mark Cousins’ The Story of Film: An Odyssey, to give us a guided tour of the art and craft of the movies. Using almost a thousand film extracts from thirteen decades and five continents, Cousins asks how films are made, shot and edited; how stories are shaped and how movies depict life, love, politics, humour and death, all through the compelling lens of some of the world’s greatest directors – all of them women.

Click here to see the trailer