Wrestler and Allbirds partnership takes flight

Posted Tuesday 08 Jun 2021

Wrestler and Allbirds partnership takes flight

Here's a shoutout to our friends at Wellington creative company Wrestler which has been named the lead creative partner for sustainable footwear and apparel brand, Allbirds. The pair have casually worked together since the brand's inception and Wrestler created Allbirds original launch campaign in 2016.

It’s already been a busy year for the partnership; two films were launched in January for the release of two new products in Allbirds’ Dasher running shoe range, and a film for Tree Runner, one of the brand’s top sellers. The breezy new summer spot evokes a nostalgic celebration of outdoor times to come.

The deceptively simple concept is brought to life via waving shoelaces and the help of two very special Department of Conservation-approved avian stars - Rosie, the pigeon (pictured above) and Rio, the native New Zealand red-billed gull.

The film is rolling out now on TV in the US, UK, Europe, and online across the globe.

 

Next Up...


WIN double passes to Phyllida Lloyd's 'Herself'

WIN double passes to Phyllida Lloyd's 'Herself'

Posted Tuesday 08 Jun 2021

Sandra, a young mother, seeks to rebuild her life from scratch, and provide a safe home for her two young daughters. In order to do so, she must escape the grip of a possessive ex-partner, circumnavigate a broken housing system, and bring together a community of friends who can support her and lend a helping hand. Herself is led by acclaimed director Phyllida Lloyd (Mamma Mia!, The Iron Lady) and emerging Irish actor Clare Dunne, who plays Sandra, and is widely known for her theatre work, including Lloyd’s all-female stage version of Shakespeare’s Henry IV.

To be in to win one of five double passes to Herself, click here to watch the trailer and find the answer to the question below.

Finish this sentence by Sandra: "What is the point of a house ..."

Send your answer in the subject line of an email to office@wiftnz.org.nz before 5pm Monday 14 June, 2021. 

Winners only will be notified, by email.